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Copyright 2020 Gairy & Co. All Rights Reserved

N-JOYABLE HAIR STUDIO

WEB DESIGN 
PAIN POINTS

We began the redesign of njoyable.com with several clear requirements:

  1. Utilize N-Joyable’s logo, colors to be consistent with the studio.
  2. Make it easy to create new pages in the future.
  3. Get it done in under a month.
PROCESS

Our creative team began building several prototypes in HTML to skip the typical process of creating page layouts and templates in Sketch. This allows Phyllis to experience the redesign in her browser as quickly as possible. Once we narrowed down the initial layout, we then began a series of iterations to finalize fonts, colors, and the interior page layouts.

In parallel, we created a copy deck that would contain all the written copy across the website. Where possible, we either reused or edited existing copy but careful attention was made to write original content for the team member bios.

After receiving client approval on the design, we heavily modified a WordPress framework to shorten the development time and migrated the website to its current destination on one of our Siteground servers. Google Analytics, SEO, and caching solutions were configured in order to provide feedback for further refinements post-launch.

LAUNCH

On Nov 15th, 2019 njoyable.com was relaunched with the key features identified by the website team:

  • Brand consistent design
  • Multi-page website
  • Price guide
  • Email, contact form and click to call functionality on mobile.

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