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Copyright 2020 Gairy & Co. All Rights Reserved

Dreamville Store


Dreamville Records asked our team to redesign their shopping experience to support their 2020 product lineup. Easy enough – except for the deadline.


We began the project with an audit of the existing Dreamville Records store and determined that a revamp was needed to support mobile users better. Our mantras were simple – “don’t reinvent the wheel” and “mobile-first.”

This project was full-service, meaning we provided design, Shopify development, product import, and website migration.


In four weeks, we designed, developed, and launch two alternate versions of the site. The Dreamville store received over one thousand orders during the first 24 hours after launch with multiple items selling out.

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We appreciate all the hard work y’all put into this project and on such short notice.
Adam Rodney
Adam Rodney
Creative Director, Dreamville
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