Website Redesign

J21 Skincare


Despite having a product with high customer loyalty, J21 Skincare had trouble differentiating itself from competitors with similar messaging.

A bold redesign with clear messaging and simplified navigation breathes new life into the brand.


We performed a comprehensive discovery phase with J21 utilizing a content audit, stakeholder interviews, competitor analysis, and finally a review of available
e-commerce platforms.

The redesigned website showcases e-commerce best practices in offering simplified site navigation, using bold imagery, and offering product recommendations with an emphasis on product benefits. The fully responsive layout caters to mobile users which makes up the majority of visits to the site.

Since the relaunch, J21 Skincare has received features in Glamour, Vogue, and numerous fashion blogs.

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